Our retail brands are carefully tried and tested.
Authentic Beauty Concept
Authentic Beauty Concept is a range of crafted haircare and styling products in their purest forms. The nature meets science ethos delivers an exceptional result. They are exclusively vegan formulas that are pure, effective, and proudly support a sustainable ethos. Offering a refill service for shampoo and conditioners in the salon, Authentic Beauty is a strong advocate for reduction of waste and recycling our plastic usage. Emotive Hair are proud to be using this brand in our salon.
The range only uses carefully selected ingredients free from silicones, sulphates, parabens, mineral oils, and artificial colourings. The authentic beauty concept range are all products with integrity, they are inspired by community and selective about how the essential ingredients are sourced. For example, the brand contains sustainably sourced Guar.
About social initiatives:
Sustainable Guar- Guar is cultivated by the farmers of the sustainable guar initiative (SGI) which the brand has supported since 2017. The (SGI) is a non-profit organisation that teaches and promotes sustainable agricultural practices. Amongst 3,000 guar bean farmers across the desert regions of Rajasthan, India, 25% are women. They are trained in seeding and harvesting guar plants, under fair working conditions.
Be part of the Authentic Beauty Movement. It begins the very moment you decide to be yourself.